How Europe’s Road Freight Companies Can Capitalize on the Recovery  

Trends from 2024 and recommendations for 2025 

From increasing spot demand to growing instability – here’s what you need to know. 

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The European Road Freight market is on track for recovery through 2024, driven by economic growth, increasing consumption, and the easing of inflation and interest rates. Still, the road ahead faces challenges like driver shortages and high operating costs.  

Compiled by BCG, based on Alpega's advanced logistics platform data this report analyzes two key industry challenges:  

• Disruptions from ocean freight diversions in the Red Sea 
• Route imbalances, especially in Spain and throughout Western Europe 

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About the report

About the report

“The continued imbalance between available supply (relatively flat vs. 2023) and strong 2024 demand is leading to a more balanced Load-to-Consultation ratio that is supporting the growth of spot rates.” 

This report, written by BCG, uses Alpega’s advanced logistics platform data to analyze the spot and contract European road freight market from 2019 through 2024.   

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Top recommendations 

Prioritize M&A to scale core strategic networks, or expand into attractive verticals with higher margin potential.

Embrace digitization to get access to reliable data and automation to improve core operations.

Pursue advanced network optimization to minimize empty miles by considering load-to-truck ratios.

Implement advanced pricing and revenue management capabilities to consider supply/demand dynamics, route imbalances, etc.

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