Alpega Names Natasha Adams as Chief Marketing Officer to Propel Ongoing Growth and Transformation

Alpega announces the appointment of Natasha Adams as its new Chief Marketing Officer (CMO).

Vienna, Austria — March 4, 2024 — Alpega, a leading global logistics SaaS software company, announces the appointment of Natasha Adams as its new Chief Marketing Officer (CMO). With over two decades of experience in driving growth and transformation across diverse industries, Natasha brings a wealth of expertise and a proven track record of success to Alpega.

Known for her unwavering commitment to driving transformation, Natasha consistently embraces a business-first approach to achieve remarkable growth. With a breadth of experience spanning various sectors, including Supply Chain Tech, Oil and Gas, Deep Tech AI and Analytics, Martech, and even spearheading the development of a photography marketplace, Natasha's versatility and adaptability shine through in her ability to drive success across industries.

Throughout her extensive global career, Natasha has showcased exceptional proficiency in operational excellence, sales promotion, brand transformation, decision-making, and problem solving. As CMO at Vortexa, she played a pivotal role in establishing the company as a category leader, achieving exponential double-digit revenue growth, and contributing to a successful Series C funding round. Furthermore, in her tenure as CMO of Transporeon, Natasha was instrumental in orchestrating the company's transformation into a global leader in Supply Chain Tech, culminating in a successful exit in 2023. 

Todd DeLaughter, CEO of Alpega, added, "We are delighted to welcome Natasha to Alpega. Her extensive experience and proven track record in driving growth and transformation will be invaluable as we continue to innovate and expand our market presence. We look forward to her leadership in propelling Alpega to new heights." 

Natasha stated, “I see Alpega as absolutely unique in the transportation logistics space as the only player in the market with solutions for shippers and carriers, supported by the largest open carrier network of any TMS vendor in the market”. 

Natasha's appointment marks a significant milestone for Alpega Group as the company continues to strengthen its leadership team and drive forward its vision for growth and innovation in the transportation logistics space.